The Marketing 5 Ps and The Branding of YOU
 
Product
  • What talents do you offer?
  • Your benefits and attributes
    		•



     

    Price
  • What is your value in
          the market?
  • More than just money
  • Trade-offs
    		•



     

    Place/Distribution
  • How will you distribute
         your talents to the market?
  • Use a multi-channel approach
  • New age networking
  • Uncover jobs not publicized
    		•
                     
    Positioning
  • What are your points of
          difference?
  • Value proposition relative to
          your competitors
    		•                         Promotion
  • How do you leverage your talents?
  • Not PR; communicating ideas on your
          strengths
  • Word-of-mouth from your champions
    		•


     

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